They will just assume the entire message is uninteresting. It will just diminish their interest in the rest of the content you have to offer them. It is pointless to send a catalog for dog food to a cat owner and vice versa. If you are a pet shop owner, for example, interests are a great way to differentiate between the customers, based on the type of pet they have. When a customer shows interest in a particular sort of product, type of deal or any type of content, Flexmail has a way to catch that information and categorise those contacts into a group so you can use it to fine-tune your future campaigns. About interest labels What are interests?
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